Santa Cruz de la Sierra Bolivia celebrated Earth Hour 2011 on Saturday, 26 March at Plaza 24 de Septiembre. The event began at 7:30 p.m. with short speeches from several regional authorities. A folkloric ballet troupe, street artists on stilts, and local band Oxígeno provided entertainment throughout the event.
Numerous local organizations and companies threw their support behind this event. Coca Cola created the number 60, in reference to the Earth Hour logo, out of several hundred paper cups with candles. Lights were turned out throughout the plaza and in numerous surrounding historic buildings from 8:30 to 9:30 p.m. local time. The event was well attended.
Lead organizer Viviane Von Oven expressed satisfaction with the turnout. Electric company authorities estimate about 50,000 Santa Cruz households took some for of action to save energy this evening. The event is a WWF (World Wildlife Fund) initiative. Santa Cruz was the first city in Latin America to join the Earth Hour initiative.
BoliviaBella.com provided publicity during the weeks prior to the event and photography during the event. See more photos here.
If you accessed this article from our April 2011 Bella News Ezine, return to reading the April Bella News Ezine here.