Santa Cruz is Bolivia's fashion and modeling capital so there are always related events going on. Bolivia has produced several very well-known designers and models as well. There are a good number of high end boutiques here, and a plethora of very talented tailors and seamstresses.

CARNAVAL takes place each year sometime in February or March (ending on the day prior to the beginning of Lent). The top designers in Santa Cruz show off their skills when creating carnaval floats, dresses and headdresses. In March 2009 the top art gallery in Santa Cruz (Manzana Uno, on the main plaza) exhibited 30 dresses and headdresses created for the Carnaval Queens of each year beginning in the 1970's. It was an amazing display of artistry. Take a look:

BOLIVIA MODA, organized by famous fashion photographer Pablo Manzoni, is Bolivia's largest fashion event and takes place at the USA Pavillion of the Feria Exposición (fairgrounds) each year during May. Bolivian haute coutour designers present their latest designs, especially women’s dresses for high society events. Area clothing stores also present their winter clothing lines for both men and women. (Winter in Bolivia is May-August, roughly). All clothing were modeled by Pablo Manzoni’s own group of models, Las Magnificas.

Érika Weise, Keny Gutiérrez, Liliana Castellanos, Alejandra Moreno, Marcelo Rojas, Elva Nagashiro, Ingrid Hölters, Marlene Flambury are all Bolivian fashion designers that present their latest trends. Almanza, Kosiuko, La Martina, Zap and other (local clothing stores) also participate.

EXPOBELLEZA also takes places in May of each year in Santa Cruz. Beauty, spa and hairdressing experts from all over the country attend this 3-4 day event during which they can take courses and seminars and participate in contests.

INTERNATIONAL FASHION WEEK, organized by Chocho Parada and Sergio Morinigo takes place in April of each year. World-renowned brands including JLO (Jennifer López), Hugo Boss, Rock & Republic (Victoria Beckham), Diesel, Lacoste, Polo Ralph Laurent and Calvin Klein, and styles for both men and women may be featured and included casual and formal wear.

See our page on famous Bolivian fashion designers.