(Santa Cruz de la Sierra, Bolivia)
Earth Hour isn't about seeing how much electricity we can save over the course of an hour in the world. It's about creating awareness of the need to be better stewards of the natural resources we have available to us - each and every day. Each year the Earth's population multiplies and our use of our resources is increasing at rates that will soon become unsustainable. We support Earth Hour Bolivia because we are deeply concerned about the world we will leave our children. By making simple changes in our daily lives, each of us can make a difference.
Earth Hour began as a symbolic gesture in Sydney, Australia and this year, will be celebrated in over 5200 cities around the world. Santa Cruz de la Sierra became the first city in Latin America to join the Earth Hour movement and was soon followed by Tarija, and then numerous other Bolivian cities. That's more than a gesture. It's people, realizing that we can and must make a difference now.
Earth Hour 2012 will take place globally on March 31, 2012 from 8:30 to 9:30 p.m. Find out where you can participate in events in your city or simply turn off your lights and electricity at home. Either way, please join us, not just on March 31st, but every day.