In 2008 Santa Cruz was the first city in South America to join Earth Hour.
Earth Hour started in 2007 in Sydney, Australia when 2.2 million individuals and more than 2,000 businesses turned their lights off for one hour to take a stand against climate change. By 2010 a record 128 countries and territories joined the global display of climate action.
Thirteen Bolivian cities participated in 2010 (Santa Cruz de la Sierra, La Paz, Cochabamba, Trinidad, Puerto Quijarro, Riberalta, Tarija, San Ignacio de Velasco, Buena Vista, Vallegrande, Puerto Suárez, Entre Ríos and San Matías).
Click here to see how Bolivia celebrated Earth Hour
in 2008, 2009, and 2010.
Earth Hour is organized by WWF the Conservation Organization. This year, in Bolivia it is being organized by WWF Bolivia, Tutuma Wings, and others, with support from numerous other organizations, companies and individuals. One of these is BoliviaBella.com
Earth Hour 2011 will take place on Saturday 26 March and lights around the world will be turned off from 8.30PM - 9:30 p.m. (local time). Events are planned to take place at the central plaza (24 de Septiembre) in Santa Cruz and in other cities and towns throughout Bolivia.
In Santa Cruz the event will include entertainment by a popular band called Oxígeno, there will be activities for kids sponsored by El Debercito, and there will be a folkloric ballet as well as jugglers and other street entertainment.
Individuals and families who cannot attend a local event are encouraged to take part by observing Earth Hour at home or anywhere you may be by turning your lights off from 8:30 to 9:30 p.m.
This year, the message is "Go Beyond the Hour". After the lights go back on think about what else you can do to make a difference.
For more about what you can do visit: www.earthhour.org
To find out how you can support or participate in Earth Hour Events in Santa Cruz contact Tutuma Wings
and WWF Bolivia